Case Study
Facilitating Connections and Information Exchange between Exhibition Participants
Facilitating Connections and Information Exchange between Exhibition Participants
Background
Optimizing the user journey experience in exhibitions
This project aims to create a value-added digital platform to facilitate information interchange between organizers, service provider, exhibitors and buyers so as to enhance their user experience towards B2B market cooperation.
Duration
8 months
My Role
UI UX Designer
Responsibility
Research, UI/UX Design
Impact
Increase business opportunities
Hypothesis
A platform provides online registration and personalized route planner for visitors. And appointment reminder and AR namecards for exhibitors could help users to save their time and keep the connection.
Why?
Both stakeholders have limited time and human resources during the exhibition which lead inadequate interactions. They are finding it difficult to keep up the relationship after the event.
Business Opportunities
This app would be the perfect tool for exhibitions stakeholders to sustain a virtuous cycle by creating digital platform.
Research
Conducted 2 user interviews who working as a merchandiser for exhibition and a director of an exhibitor. Also went to 2 field studies to observe the environment and problems.
Insights
Efficiency is the priority as there is limited time during exhibition and venue is too large to locate the targeted booth
Personalized system could be created for enhancing whole experience
Sustainability is essential to keep the connection between exhibitors and visitors and collect data for further analysis
App Structure
Visitor
Exhibitor
User Journey
Design - Key Moments
Here are the key moments to help users to reach their goals. The key moments of the app could keep the interface open and flexible. And these are the moments I feel would be important based on my research. Further research and testing would likely uncover more user cases.
Home Screen
At a glance, learn what promotions and popular products in the exhibition. Allowing visitors to update for latest market information and receive related events that the visitors may interested
Appointment
Visitor and exhibitor could make and confirm appointment details and receive alert to attend meeting on time.
Route Planning
Visitors could select targeted booths before the exhibition and recommended companies by re-targeting. After arrived to the venue, the app will show the path walking towards the booth.
Invitation
Companies could choose their potential customers for further events. In order to keep the connection and linkage between exhibitors and visitors and maintain a virtuous cycle between events.
Outcome
Outcome
Designed & prototyped screens illustrating the concept of a mobile app paired with a iBeacon.
Values
Creating more business opportunities by identifying potential buyers for exhibitors and boosting efficiency by personalized route planner for visitors.
Hypothesis
A platform provides online registration and personalized route planner for visitors. And appointment reminder and AR namecards for exhibitors could help users to save their time and keep the connection.
Why?
Both stakeholders have limited time and human resources during the exhibition which lead inadequate interactions. They are finding it difficult to keep up the relationship after the event.
Business Opportunities
This app would be the perfect tool for exhibitions stakeholders to sustain a virtuous cycle by creating digital platform.
Research
Conducted 2 user interviews who working as a merchandiser for exhibition and a director of an exhibitor. Also went to 2 field studies to observe the environment and problems.
Insights
Efficiency is the priority as there is limited time during exhibition and venue is too large to locate the targeted booth
Personalized system could be created for enhancing whole experience
Sustainability is essential to keep the connection between exhibitors and visitors and collect data for further analysis
App Structure
Visitor
Exhibitor
User Journey
Design - Key Moments
Here are the key moments to help users to reach their goals. The key moments of the app could keep the interface open and flexible. And these are the moments I feel would be important based on my research. Further research and testing would likely uncover more user cases.
Home Screen
At a glance, learn what promotions and popular products in the exhibition. Allowing visitors to update for latest market information and receive related events that the visitors may interested
Appointment
Visitor and exhibitor could make and confirm appointment details and receive alert to attend meeting on time.
Route Planning
Visitors could select targeted booths before the exhibition and recommended companies by re-targeting. After arrived to the venue, the app will show the path walking towards the booth.
Invitation
Companies could choose their potential customers for further events. In order to keep the connection and linkage between exhibitors and visitors and maintain a virtuous cycle between events.
Outcome
Outcome
Designed & prototyped screens illustrating the concept of a mobile app paired with a iBeacon.
Values
Creating more business opportunities by identifying potential buyers for exhibitors and boosting efficiency by personalized route planner for visitors.